Your brand on every
client's WordPress site.
Set your agency's plugin name, description, author, and homepage link in one form. Save once — Manage GPL pushes the new branding to every connected site in parallel, with a live progress bar and per-site retry.
Whitelabel is on the Agency plan · up to 1,000 sites · 3-day money-back guarantee
Brand it. Or hide it completely.
Your choice on every site — replace the connector's identity with your own, or remove it from view entirely.
Brand it
The plugin stays visible on the WordPress Plugins page, but every surface — name, description, author, homepage link — shows your agency. Clients see your brand, not ours.
Hide it completely. No trace.
Flip one toggle and the connector vanishes from the Plugins page and the Settings submenu. Clients browsing wp-admin see nothing — no plugin row, no menu item. The connector keeps working in the background; we keep talking to it over HMAC.
Hiding removes the plugin from the visible UI but not from disk — the file is still present and still GPLv2-licensed, which is a WordPress.org requirement for redistributable plugins.
Five settings. Every connected site.
Four fields to make the connector look native to your agency — and one toggle to make it disappear entirely.
Plugin name
Rename "Manage GPL Connect" to anything that fits your brand — "Apex Maintenance Toolkit", "Your Agency Sync", whatever you like.
Description
Replace the default blurb with your own one-liner. Up to 255 characters — space for a short value proposition.
Author name
Set the author to your agency's name. Appears under the plugin on WordPress's Plugins page as "by [Your Agency]".
Author URL
Link the author name to your agency's website. Clients get your homepage when they click through the Plugins page.
Hide from wp-admin
Flip one toggle and the connector vanishes from the Plugins page and Settings menu entirely. Clients never see it.
This is what your clients see.
Left: the default plugin row. Right: the same plugin after you save a global whitelabel profile.
Agency and client names in this example are illustrative.
Four steps. Two minutes.
Open Settings → Whitelabel
From your Manage GPL dashboard. One form, five fields, one hide-from-list toggle.
Fill in your agency details
Plugin name, description, author name, author URL. Preview updates live as you type.
Click Save global whitelabel
We queue a push job per connected site. Jobs run in parallel in batches of 10. For 100 sites, that's under 30 seconds end-to-end on typical hosting.
Watch the progress card
Live counter of applied / in-flight / retrying. If a site fails, click Retry on that row — no need to re-save the global profile.
Serving multiple agencies from one dashboard?
Set a different brand per site. The per-site profile takes precedence over the global one — so Apex Digital's sites show Apex branding while Nova Studio's sites show Nova branding, all from the same Manage GPL account.
Click any site in your dashboard, open its Whitelabel tab, fill in the override, save. The push happens to just that site.
Common questions
Will the connector still appear in WordPress.org updates?
What happens if I turn off whitelabel?
Can a client see who actually made the plugin?
Does whitelabel affect the maintenance splash page?
get_bloginfo('name')), not the plugin's whitelabel name. That's deliberate — the splash is a site-wide view, so the site title is almost always what visitors expect to see.What plan do I need?
Ready to put your brand everywhere?
Whitelabel ships on the Agency plan — full branding control, up to 1,000 sites, 3-day money-back guarantee.