Manage GPL

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Billing & subscriptions

Compare plans and choose yours

Free, Developer, and Agency — what each plan includes, who it's for, and which feature gates matter most.

Updated

Manage GPL has three plans. They're designed around how many sites you manage and how much you need from the product. This article summarizes the differences.

Free — $0/month

For: trying it out, managing a handful of personal sites, light use.

  • Up to 5 connected sites
  • Read-only inventory across all sites
  • One-click updates for WordPress.org plugins/themes only (no premium updates)
  • Manual site health view
  • No bulk updates, no uptime monitoring, no whitelabel, no activity log

Useful to scope out the product; most serious users outgrow the Free plan quickly.

Developer — $99/year

For: individual freelancers, solo developers, small portfolios.

  • Up to 50 sites
  • Everything in Free, plus:
  • Premium plugin/theme updates (GPL Times catalogue)
  • Bulk updates across all your sites
  • Uptime monitoring (5-minute checks, down/up emails)
  • Activity log on every site (30-day retention)
  • Install premium plugins/themes on any connected site

Agency — $199/year

For: agencies, teams managing client sites at scale.

  • Up to 1,000 sites
  • Everything in Developer, plus:
  • Whitelabel the connector plugin with your agency's branding (global + per-site overrides)
  • Priority support response times

Which should I pick?

  • You manage 1–5 personal sites? Free, until you need updates for a premium plugin.
  • You're a solo developer or small agency up to ~50 sites? Developer.
  • You're an agency running many client sites and want them to see your brand (not ours)? Agency.

Plan changes

You can switch plans at any time:

  • Upgrade (e.g., Developer → Agency) charges a prorated difference immediately and grants the new features instantly.
  • Downgrade (e.g., Agency → Developer) takes effect at the end of your current billing period — you keep the higher tier until then, no double-charging.
  • Cancel also takes effect at period end. Until then, you keep your current plan's features.

See Upgrade your plan, Downgrade your plan, and Cancel your subscription for the mechanics.

What happens when your subscription ends

If you cancel and don't resume, at the end of the period:

  • Your account drops to the Free plan.
  • Your sites stay connected (up to the 5-site Free limit — any beyond that stay in the list but are gated from paid-feature actions).
  • Your history, activity logs, and settings are preserved.
  • Paid features (premium updates, bulk updates, uptime, whitelabel) stop working until you re-subscribe.

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Article: Compare plans and choose yours

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